Video View Rate
Video view rate is the percentage of viewers who watched your video past a defined threshold.
Video view rate is the share of people who watched your video to a counted threshold out of everyone it reached, shown as a percentage. The formula is qualified views / impressions or reach x 100. What counts as a view varies by platform, from 3 seconds on Meta to 30 seconds or completion on YouTube, so always note the threshold. The metric measures how well your opening hook and pacing hold attention, the strongest signal short-form algorithms use to decide distribution. A high view rate, especially on Reels and TikTok, pushes content to more feeds. Marketers track it per format and per hook to learn which intros stop the scroll, and pair it with watch time and save rate.
Examples
- A Reel reaching 10,000 people with 6,000 three-second views has a 60 percent view rate.
- A stronger first frame lifts TikTok view rate from 45 to 70 percent.
- Only 8 percent of viewers reach the 30-second mark on a long YouTube ad.
Related terms
Short-form vertical videos on Instagram (9:16, up to 90 seconds).
Save rate is the percentage of viewers who bookmarked your post to return to it later.
Percentage of followers who interact with a post (likes + comments + shares + saves divided by reach or followers).