Social media analytics that drive decisions

Brandlix tracks reach, engagement, follower growth, and per-post performance across all your connected platforms in one unified dashboard. It pulls native metrics from Instagram, LinkedIn, TikTok, Facebook, YouTube, Pinterest, Threads, and X, then stores per-platform follower and view snapshots over time so you get real growth charts rather than a single-day number. Beyond raw metrics, it adds engagement heatmaps that show when your audience is active, A/B test results comparing content variants, and AI insights that read your trends and recommend what to post next. The goal is decisions, not vanity numbers: every chart points toward a concrete action like a better posting time or a stronger content pillar.

The unified analytics dashboard pulls data from eight major social platforms: Instagram, LinkedIn, TikTok, Facebook, YouTube, Pinterest, Threads, and X. Brandlix as a whole connects to 10 platforms including Bluesky and WordPress for publishing, and analytics coverage depends on what each platform's API exposes. For example, story and reel metrics on Instagram sync on shorter intervals than feed posts because they expire within 24 hours. You connect each account once through secure OAuth, and from then on metrics flow into a single view. This removes the daily routine of opening each app's native insights tab separately, and lets you compare performance side by side across networks in one place.

Yes, Brandlix has a free plan, and paid tiers start at $9 per month for Lite, then $29 Creator, $79 Pro, and $199 Business. Analytics, heatmaps, and A/B testing availability scale with your tier, so heavier features and higher quotas sit on the upper plans. Because pricing and exact feature gating can change, check the current pricing page for the specific limits on each tier before you decide. The free plan lets you connect accounts and see core metrics so you can evaluate the unified dashboard before paying. There are no separate analytics add-on fees beyond your plan, though AI-driven actions like content generation draw from your monthly credit allowance.

The best-time heatmaps visualize when your audience engages most by mapping real engagement data onto a day-and-hour grid per platform. Instead of generic industry advice, the heatmap reflects how your own followers behaved with your past posts, so the recommended windows are specific to your account. Brandlix then uses this data to suggest optimal posting schedules, and its smart scheduler can place posts into high-engagement slots automatically while respecting gaps between posts. Times are calculated against the correct time zone so a recommended window reflects your audience's local activity, not a server default. This turns scheduling from guesswork into a data-driven decision, and the heatmap updates as new engagement data comes in from your published content.

Brandlix A/B testing publishes two variants of a post, such as different captions or content angles, then measures engagement on each and picks a winner based on engagement rate. The automated worker re-checks results at 24, 48, and 72 hours after the test starts, so the decision uses settled performance rather than the first few minutes of activity. If posts have not published yet, the test re-queues and retries before giving up, so timing hiccups do not corrupt the result. The winning variant is surfaced in your dashboard so you can lean into the format that performed best. Over many tests this builds a feedback loop where data, not opinion, shapes your captions, hooks, and content structure for continuous optimization.

Native insights live inside each app and only show that one platform, which forces you to switch between Instagram, LinkedIn, TikTok, and the rest to assemble a picture. Brandlix unifies all of them in one dashboard and adds layers native tools lack: cross-platform comparison, engagement heatmaps for scheduling, A/B testing with an automatic winner, and AI insights that translate metrics into recommended actions. It also connects analytics to the rest of your workflow, so an insight can flow directly into creating a draft, scheduling at a best time, or running autopilot. Native analytics tell you what happened on one network; Brandlix tells you what is working across all of them and what to do next, then lets you act on it without leaving the tool.