Clinic social media in the UAE, with a sign-off before anything goes live

Often they do, and the rules depend on where your facility is licensed. The Dubai Health Authority publishes Standards for Medical Advertisement Content on Social Media, the Department of Health Abu Dhabi runs an approval process under its guidelines for health media and advertising, and the Ministry of Health and Prevention issues licenses for healthcare advertisements on social media. Check the current rules with your licensing authority and get the required approval before you publish medical claims, offers or treatment results. Brandlix does not issue approvals and does not give legal advice.

No. Approval mode is an internal step inside your clinic: a post waits until the person you nominated clicks yes. It gives you a clear record of who approved what and when, which makes your internal review easier. It does not replace any approval, license or permit that the Dubai Health Authority, the Department of Health Abu Dhabi or the Ministry of Health and Prevention may require. A practical setup is to let the agent draft, have your compliance lead review, obtain any regulator approval that applies, and only then approve the post in Brandlix.

It can draft general education content well, because topics like dental hygiene, skin protection or posture do not need any patient information. Keep it that way: never paste patient names, files or case descriptions into a prompt, and avoid content that reads like advice for one person. Add the claims your clinic never makes to your brand profile, for example words that promise guaranteed results, and let a clinician check each draft. The agent writes in your trained voice, so the posts sound like your team rather than a generic health blog.

Only within your regulator's rules and with the patient's consent. The Dubai Health Authority's standards, for example, require written consent before a patient's image is used in an advertisement, and they set conditions for before-and-after images. Check the current version for your emirate before you post. In Brandlix your team uploads the consented photos itself; they are never generated by AI and never used as an AI prompt. The agent only writes the caption and arranges the carousel, and approval mode keeps a final check in place.

It can answer administrative questions with answers you saved in advance: opening hours, branch locations, parking, languages spoken by your doctors and how to book an appointment. It should not diagnose or recommend treatment, so phrase your saved answers to invite the patient to book a consultation or call the clinic instead. The unified inbox with AI auto-reply is available on Creator and above and covers comments and DMs from the supported platforms. Brandlix does not publish to or reply on WhatsApp or Snapchat.

Each clinic or specialty can have its own workspace with its own accounts, voice and approver, so a dental branch in Dubai and a dermatology clinic in Abu Dhabi never share a calendar by accident. Workspaces scale with the plan: 1 on Free, 2 on Lite ($9 a month), 5 on Creator ($29), 15 on Pro ($79) and 40 on Business ($199). There is no per-seat pricing and billing is in US dollars. Business adds a REST API and webhooks if your group wants to connect its own systems.