Social media management for Dubai and the UAE, run by an AI agent you approve

For a lot of the daily work, yes. Brandlix writes posts in your trained brand voice, creates images, videos and carousels, schedules them at good times on Dubai time, publishes to ten platforms and answers comments and DMs. What an agency still adds is strategy, photo and video shoots, influencer deals and paid media management. That is why many brands use Brandlix in-house for the day-to-day, while agencies in the UAE use it to serve more clients with the same team. In both cases approval mode keeps a person in charge of every post that goes out, so speed never comes at the cost of brand safety.

It writes Arabic natively. Each language version is written for its own readers instead of being machine-translated from an English draft. The default is Modern Standard Arabic, which suits LinkedIn and corporate posts. On request, the agent switches to a Gulf, Egyptian or Levantine dialect for casual Instagram or TikTok captions. Text placed on images respects right-to-left layout, and numbers such as prices and dates stay correct inside Arabic sentences. For bilingual brands, you simply ask for both versions, either as two separate posts or as one caption that carries Arabic and English together, and review them side by side.

In the UAE, the start of Ramadan and the Eid dates follow the Hijri calendar and are confirmed by the official moon-sighting committee, so the exact day is only certain shortly before. The practical approach is to plan your Ramadan and Eid content around the expected window, keep the drafts in the calendar and move them once the dates are announced. Eid Al Etihad, the UAE National Day, is fixed on 2 December, so those posts can be scheduled well in advance. With approval mode on, nothing seasonal goes out early or late without someone on your team confirming it first.

The UAE Media Council has introduced an Advertiser Permit for people who publish promotional content on social media, and the rules include exemptions, for example for people promoting their own business. Because these rules are still developing, check the current requirements with the UAE Media Council or your legal adviser before you run a campaign, especially when you work with content creators or influencers. Brandlix does not issue permits and does not give legal advice. What it does give you is an approval step and a clear record of what was scheduled and published, which makes internal sign-off easier.

Brandlix publishes to ten platforms: Instagram (including Reels, Stories and carousels), Facebook, LinkedIn, TikTok, X, YouTube, Pinterest, Threads, Bluesky and WordPress. It does not publish to Snapchat or WhatsApp, so if those channels matter to your audience, keep running them in their own apps. For everything else, you manage all connected accounts from one dashboard and one calendar, and the unified inbox brings comments and messages from the supported platforms into a single place, so your team does not have to switch between apps all day.

Brandlix is billed in US dollars. The Free plan costs $0, Lite is $9 a month, Creator $29, Pro $79 and Business $199. There is no per-seat pricing, so adding colleagues does not raise the bill. Each plan includes monthly credits for AI generation that reset every month, and failed AI generations are refunded. Workspaces scale with the plan, from 1 on Free to 2 on Lite, 5 on Creator, 15 on Pro and 40 on Business, which suits agencies and groups with several brands. Lite and above add the Telegram bot, and Business adds the public REST API and webhooks.