Best time to post on Instagram
Based on 840 real published Instagram posts managed through Brandlix (anonymized, aggregated), these are the hours when engagement actually peaks.
06:00 UTC11:00 UTC14:00 UTC
Engagement by hour (UTC)
00:00
0
01:00
0
02:00
0
03:00
0
04:00
0
05:00
0
06:00
100
07:00
0
08:00
0
09:00
0
10:00
0
11:00
49
12:00
0
13:00
0
14:00
0
15:00
0
16:00
0
17:00
0
18:00
0
19:00
0
20:00
0
21:00
0
22:00
0
23:00
0
Methodology
We aggregate likes, comments and shares per published post across 840 Instagram posts from accounts managed with Brandlix, group them by publish hour and normalize against the best hour. No individual account or post is identifiable; segments below our minimum sample size are not published at all.
Your audience is not the average: treat these hours as a starting point and let real per-account data refine them - exactly what Brandlix's smart scheduling does automatically.
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