Best times to post on social media in 2026
A data study based on 2,507 published posts across 4 platforms. Anonymized, updated daily, free to cite.
Top posting hours per platform (UTC)
| Platform | Best hours (UTC) | Posts analyzed |
|---|---|---|
| 19:00, 18:00, 16:00 | 1,746 | |
| 19:00, 13:00, 23:00 | 398 | |
| Threads | 00:00, 02:00, 13:00 | 200 |
| Bluesky | 12:00, 11:00, 10:00 | 163 |
How we measure
We group published posts by platform and hour of publication and average likes, comments and shares per post. A platform appears only once it has at least 100 analyzed posts, and an hour counts only with at least three posts. Scores are relative: 100 is the best hour of that platform.
All times are UTC, so convert them to your audience's time zone. Only aggregates leave our database: no account, workspace or post can be identified. Demo and test accounts are excluded. The numbers describe accounts that publish with Brandlix, so treat them as a starting point and compare them with your own analytics.
Cite this study
You may quote the numbers and the chart data with a link to this page (CC BY 4.0).
Brandlix (2026). Best Times to Post on Social Media, based on 2,507 published posts. https://brandlix.io/best-times
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