Engagement Rate Calculator
Enter your post data, see your engagement rate, and compare it against platform averages.
Enter either reach or followers - or both for both calculations. Reach is more accurate.
How is engagement rate calculated?
The standard formula is interactions divided by reach (or followers) times 100. Interactions include likes, comments, shares, and saves. Saves count more than likes on most platforms since 2024.
(likes + comments + shares + saves) / reach × 100 = engagement rate %Benchmarks per platform
- • Instagram: 0.5-1% (2026 average)
- • TikTok: 5-9% (2026 average)
- • LinkedIn: 2-3% (2026 average)
- • X / Twitter: 0.05-0.1% (2026 average)
- • Facebook: 0.07-0.2% (2026 average)
How to improve your engagement rate
Post when your audience is actually online
Interactions in the first hour decide how far a post travels. Check your own best times per platform instead of generic lists, and schedule posts into those windows consistently for at least four weeks before judging the result.
Ask for one specific action
Posts that end with a single clear question or prompt (save this, tell us your pick, tag a colleague) collect measurably more comments and saves than posts that end with a summary. Saves and shares weigh more than likes in most 2026 ranking systems.
Reply within the first hour
Every reply you write counts as an interaction and keeps the conversation visible to more people. Answer early comments quickly, ask a follow-up question, and pin the best answer so newcomers see an active thread.
Frequently asked questions
What is a good engagement rate in 2026?
It depends on the platform and the size of the account. Based on reach, 3 to 6 percent is solid on Instagram, TikTok often sits above 5 percent, LinkedIn company pages average around 2 percent and Facebook pages are usually below 1 percent. Smaller accounts naturally score higher than very large ones.
Should I calculate engagement rate by reach or by followers?
By reach, whenever you can. Reach counts the people who actually saw the post, so the rate reflects how the content performed. The follower-based rate is easier to compare across accounts and is what most public benchmarks use, so it is worth knowing both.
Which interactions count as engagement?
Likes, comments, shares or reposts and saves. Some teams also add link clicks and profile visits. Whatever you include, keep the definition identical from month to month, otherwise the trend line becomes meaningless.
How often should I measure engagement rate?
Per post right after publishing, and as a monthly average per platform. The per-post number tells you which formats and topics work, the monthly average shows whether the account as a whole is getting healthier.
Embed this tool on your website
Free to use on any site. Copy the code and paste it into your page or CMS. The credit link under the tool must stay in place.
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