Engagement Rate Calculator

Enter your post data, see your engagement rate, and compare it against platform averages.

Likes

Comments

Shares / Reposts

Saves / Bookmarks

Reach (unique viewers)

Followers (alternative to reach)

Enter either reach or followers - or both for both calculations. Reach is more accurate.

How is engagement rate calculated?

The standard formula is interactions divided by reach (or followers) times 100. Interactions include likes, comments, shares, and saves. Saves count more than likes on most platforms since 2024.

(likes + comments + shares + saves) / reach × 100 = engagement rate %

Benchmarks per platform

• Instagram: 0.5-1% (2026 average)
• TikTok: 5-9% (2026 average)
• LinkedIn: 2-3% (2026 average)
• X / Twitter: 0.05-0.1% (2026 average)
• Facebook: 0.07-0.2% (2026 average)

Ready to put this to work?

Brandlix's AI writes, schedules and publishes your posts across 10 platforms - free, no credit card.

Start free

Ready to put your social media on autopilot?

Join thousands of creators and businesses using AI to grow their audience.

Start for free

No credit card required. Start in under 2 minutes.