AI-Generated Content Labeling
AI-generated content labeling means marking media that was created or meaningfully altered by AI, both visibly on the post and invisibly in its metadata.
AI-generated content labeling is the practice of disclosing that an image, video or audio clip was created or significantly changed by AI, either as a visible on-screen tag or as machine-readable metadata attached to the file itself. Meta, TikTok and YouTube each run their own version of this: an 'AI info' tag on Instagram and Facebook, a required label on TikTok for realistic AI visuals or audio, and YouTube's disclosure requirement for altered or synthetic content, all enforced both by creator self-reporting and by automatic detection.
In the EU, Article 50 of the AI Act adds a legal layer on top of platform rules: providers of generative AI systems must mark synthetic output so it is machine recognizable, with the obligation applying from 2 August 2026.
The technical backbone behind most labeling systems is C2PA metadata, since a visible label can be cropped out but signed metadata travels with the file. Brandlix stamps every AI-generated image and video it creates with this kind of machine-readable marker automatically, before it ever reaches a connected platform.
Examples
- An AI-generated product photo used across 3 platforms, each showing its own AI label while carrying the same underlying metadata.
- A brand publishing 50 AI-generated video ads in the EU after 2 August 2026, each one required to carry a machine-readable synthetic media marker.
Related terms
C2PA Content Credentials are tamper-evident metadata attached to a media file that record how it was made, including whether AI was involved.
An AI agent is software that plans and carries out a multi-step task on its own, choosing and calling tools, instead of just answering one prompt.