Best Time to Post
The hours when your specific audience is most active and the algorithm rewards early engagement.
There's no universal 'best time to post' — your audience is the only thing that matters. General benchmarks: Instagram weekdays 11am-1pm and 7-9pm; LinkedIn Tuesday-Thursday 8-10am; TikTok evenings 6-10pm; Bluesky and Threads peak at 9-11am US time. But your audience may be in Asia or post-night-shift. The algorithm gives 'engagement velocity' a heavy weight — if your post gets a lot of likes in the first hour, it's pushed to more people. So posting when YOUR followers are active matters more than 'global best times'. Brandlix learns this per account.