Boosted Post
A boosted post is an existing organic post you pay to show to more people, the simplest entry point into paid social.
A boosted post is an organic post you promote with a budget so the platform shows it to a wider audience beyond your followers. You pick the post, set a budget and duration, and choose a basic audience, then the platform expands its reach. It matters as the easiest on-ramp to paid social: no separate ad creative or campaign structure is needed, which is ideal for small businesses testing whether content resonates. The tradeoff is limited control, since boosting typically optimizes for engagement like likes and comments rather than conversions, and offers fewer placement and objective options than a full Ads Manager campaign. Measure success by reach, engagement rate, and cost per result, and graduate to structured campaigns once you need conversion goals.
Examples
- Boosting a well-performing Instagram photo to reach local followers.
- Promoting a Facebook event post for 7 days with a 50-euro budget.
- Boosting a Reel that already has strong organic engagement.
Related terms
Paid social is any social media content you pay a platform to distribute to a targeted audience, as opposed to unpaid organic reach.
Percentage of followers who interact with a post (likes + comments + shares + saves divided by reach or followers).
Number of unique users who saw your post at least once.