Pinned Post
A pinned post is a post fixed to the top of a profile or feed so it stays visible above newer content.
A pinned post is a post that a platform lets you fix to the top of your profile, page, or a comment thread so it stays in the prime first slot regardless of when newer content is published. It matters because the top of a profile gets the most eyes from new visitors, making it ideal for your best-converting message, a current offer, a key announcement, or your strongest piece of content. Most platforms including Instagram, X, TikTok, LinkedIn, and Facebook support pinning. Effectiveness is measured by the clicks, profile-visit-to-action rate, and conversions the pinned slot drives over time.
Examples
- Pinning a launch announcement to the top of an X profile
- An Instagram pinned grid post showing the brand's best reel
- A pinned comment with a discount code under a TikTok video
Related terms
An explicit instruction to the viewer for what to do next.
Link in bio is the single clickable URL in a social profile, often a landing page that routes followers to multiple destinations.
Percentage of people who took the desired action after seeing your content.