Stories
Vertical 9:16 posts that disappear after 24 hours (Instagram, Facebook, Threads).
Stories are for daily, low-effort, intimate content — the opposite of polished feed posts. The audience is your existing followers, not strangers. They reward consistency: posting daily Stories signals an active account. Use Stories for: behind-the-scenes, polls, Q&As, link-out CTAs (the only place Instagram allows in-post links for accounts under 10k followers, except via Story link stickers). Optimal Story length is 4-7 frames; longer drives drop-off. Save your top-performing Stories as Highlights — they live forever and function as a categorized portfolio.