Brand Voice
The consistent personality, tone, and vocabulary that distinguish your brand's communication.
Brand voice is HOW you sound, not WHAT you say. It's the difference between a Nike post ('Just do it') and a Patagonia post ('Don't buy this jacket'). A strong brand voice has three components: tone (formal/casual/playful/authoritative), vocabulary (the words you use AND the words you avoid), and rhythm (sentence structure, post length, emoji density). In 2026 AI writing tools, codifying your brand voice as a reusable input is the #1 way to keep AI-generated content from sounding generic. Brandlix learns your brand voice from your best-performing posts.