Audience (Target Audience)
The specific group of people you want your content to reach and resonate with.
Your audience isn't 'everyone' — that's the most common social media mistake. The narrower you define your audience (e.g. 'Solo coaches who hate marketing and earn $10k-$50k/month'), the more specifically you can write, and the harder your content lands. Audience definition has three layers: demographics (age, location, income), psychographics (values, fears, aspirations), and behaviors (what they buy, where they hang out online). The best brand voices feel like one specific person talking to one specific person.