Pinterest Idea Pin
Idea Pins were Pinterest's multi-page, story-style format for photos and video; Pinterest phased them out by 2023 in favor of standard multi-page and video Pins.
Idea Pins were a Pinterest format launched in 2021 that let creators combine several pages of photos or video clips into one swipeable Pin, similar in spirit to Instagram Stories but built to stay searchable and permanent rather than disappear after 24 hours. They could include stickers, text overlays and voiceovers, and, unlike a normal Pin, could not link out to an external website.
Pinterest sunset Idea Pins as a separate creation option starting in 2023, folding their multi-page and video capability into standard Pins so creators now publish one Video Pin format instead of choosing between an Idea Pin and a regular Pin. Idea Pins made before the change are still visible and searchable, but new ones can only be created as paid Idea Ads.
Anyone researching this term today is usually trying to understand what replaced it: a multi-page or Video Pin, published through the normal Pin creation flow, does the same job in 2026.
Examples
- A recipe creator who published 400 Idea Pins between 2021 and 2023 now publishes the same multi-step content as Video Pins.
- An Idea Pin from 2022 still ranking in Pinterest search results for 'quick dinner ideas' years after the format's retirement.
Related terms
Short-form vertical videos on Instagram (9:16, up to 90 seconds).
Vertical 9:16 posts that disappear after 24 hours (Instagram, Facebook, Threads).
A multi-slide post (typically 2-10 images or videos) users swipe through.
Aspect ratio is the proportion between an image or video's width and height, written as two numbers such as 9:16, 1:1, 4:5 or 16:9.