LinkedIn Newsletter
A LinkedIn Newsletter is a recurring, long-form article series that notifies every subscriber by push and email, bypassing the normal feed ranking.
A LinkedIn Newsletter is a recurring publication built from long-form articles, published on a schedule under one title, that every subscriber gets notified about by both a push notification and an email the moment a new edition goes live. That delivery mechanism is what sets it apart from a regular post, which the feed algorithm typically shows to only a fraction of connections and followers.
When an author publishes the first edition, LinkedIn sends a one-time invitation to that person's connections and followers to subscribe, which is usually the single biggest subscriber spike a newsletter ever gets. After that, growth depends on the content itself, since there is no algorithmic boost beyond the notification.
Newsletters work best for expertise that does not fit a short post: a monthly market recap, a series of case studies, or a running analysis of one industry. Because subscribers already asked to hear from the author, open rates tend to run well above a typical feed post's reach.
Examples
- An HR consultant launching a newsletter to 4,000 connections and converting roughly 900 of them into subscribers on day one.
- A monthly newsletter edition read by 60% of its subscriber base within the first 48 hours, tracked through LinkedIn's open rate data.
Related terms
A Broadcast Channel is a one-to-many messaging space on Instagram where a creator posts text, photos, video, polls or voice notes to subscribed followers.
The specific group of people you want your content to reach and resonate with.
A core topic or theme your brand consistently posts about.
An explicit instruction to the viewer for what to do next.