Live Streaming

Live streaming is the real-time broadcast of video over platforms like Instagram Live, TikTok Live, YouTube Live, LinkedIn Live, and Facebook Live, where the audience can react and ask questions instantly. It matters because the unedited, in-the-moment nature builds authenticity and urgency, and many algorithms send extra notifications and reach to live broadcasts. It is used for launches, Q&A sessions, behind-the-scenes, tutorials, and selling. Success is measured by concurrent viewers, peak viewers, average watch time, comments, new follows during the stream, and replay views afterward.