Social Media Report Template

At minimum: follower growth, reach or impressions, engagement rate, and how many posts went out, broken down per platform if you run more than one. A good report also states what worked, what did not, and one concrete next step, rather than only listing numbers. This template calculates the metrics from the raw figures you enter and writes the insights as plain sentences, so the report answers the client's actual question: is this working, and what happens next.

Add up likes, comments, shares and saves for the period, then divide by reach if you have it, or by followers if you do not, and multiply by 100. This template does that calculation automatically once you enter engagements, reach and follower numbers per platform, so you do not need a separate spreadsheet formula. Keep the same method every month: switching between reach-based and follower-based rates mid-year makes the trend line meaningless when a client compares periods.

Yes. Add the brand name and reporting period, then one row per platform you manage for that client, and generate a report you can print or copy into an email or a document. Agencies commonly rerun this for every client each month with the same structure, which keeps reports consistent and comparable period over period. Nothing you enter is uploaded or stored anywhere, so client data stays on your own machine the whole time.

Each platform's own analytics or business dashboard, for example Instagram's professional dashboard, Facebook Page insights, LinkedIn analytics or TikTok's analytics tab, for the exact date range you are reporting on. If you use Brandlix to publish, the same numbers already sync into its analytics dashboard per platform, so you can copy them across instead of logging into ten separate apps just to gather one report.